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How to Retain Customer Loyalty through Relationship Marketing

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How To Retain Customers

Marketing to retain customers and boost customer satisfaction is known as relationship marketing. The focus here is diverted from money gain through sale transactions. The approach that sets relationship marketing apart from other internet marketing genres is the recognition of the importance of sustaining long term customer relationships by extending interaction beyond promotional sales messages or advertising. With evolution in technology, the interactive platforms have extended to social media and telephonic interaction through mobile networks.

Ways of retaining customer loyalty through relationship marketing is by:

Setting up customer relationship on day one:

In a business approach involving generation of leads, the primary task is to effectively handle the customer. This decides the foundation of the relationship: if the relationship sustains or falls apart. If interaction is face-to-face, the importance of good relationships through interaction escalates. The right approach here is by addressing the needs of the customer and tending to it in a way beneficial to both parties. It is also helpful to ask the customer about their needs and expectations.

Customer Feedback

Interact with customers to maintain and improve business and service quality. Facebook marketing is an effective approach for this strategy.


Treat all customers, regardless of the revenue generated through them, equally. If the customer feels that there is preference, there are high chances of losing a good lead. Through the first interaction there is no certain way to determine the course of the relationship. That can only be ascertained by time, and you can then decide if the relationship needs more investment or less.

Put The Customer At Ease:

When the customer is at ease then the interaction is unrestricted. Instead of sending out generic mass emails, make a personal phone call to show interest. Adopting a separate web site to maintain contact with regular customers is also beneficial.

To Conquer And Divide

Organize the potential of each customer in a way that will make follow up easy. Grade every potential customer according to the RFM (recency, frequency, monetary value) and share-of-wallet. Develop marketing strategies according to the groups created to specifically target the same.

Begin at the beginning: do not attempt to start the relationship after the customer has been introduced. To maintain the old customers as the new ones enter, relationships must be started at the beginning.

Customize To Personalize

Isn’t it a good feeling when your preferences are known, and you are treated accordingly? Extend the same approach to each customer. Put in some effort to know what they like and counsel them accordingly.


With advances in technology, you can use a chatbot to further build customer relations – one should reach out to a suitable chatbot marketing agency in Singapore to create one suitable for your business