The internet business marketing is the business techniques of using the Internet to advertise and sell products and services. It is includes advertising click the ads on web pages, mass mailings, marketing on search engines (including search engine optimization), the use of social networking and marketing of logs. The Internet marketing is a component of electronic commerce. You can include content management, public relations, customer service and sales. Electronic commerce and Internet marketing have become more popular to the extent that Internet providers are becoming more accessible. More than one third of consumers who have Internet access at home say they have used the Internet as a medium for shopping. It is one of the four paradigms of marketing, a company must choose as the basis for the implementation of a strategy.

It is results of the application of information technology for traditional marketing. The internet business marketing was originated in the early ’90s in the form of simple web pages, which contained only text and offering product information. Then it evolved into advertisements complete with graphics. The most recent step in this evolution was the creation of entire business operating from the Internet to promote and sell their products and services.